Vehicle Livery & Graphics
MOBILISE YOUR BRAND
Did you know that 70% of consumers are more likely to employ a company’s services based on the appearance of their vehicles.
Using vehicle livery, every mile you drive can help promote your business. Vehicle graphics turn your car, truck or van into a moving advertising media that will grab up to 600 visual impressions per mile making vehicle graphics the most cost effective form of advertising medium.
With the right design, we can help you transform your vehicles into a fleet of mobile advertising by offering you the expertise of our in-house design team who have the ability to make your vision a reality. Whether you need a completely new look or if you just want us to integrate your existing brand onto the vehicles, we are here to help.
Maintaining a fleet can be a time consuming process but with a little time we can offer a service which makes this process an easier one. When designing with fleet graphics in mind, we can create a parts list based on the individual vehicles by registration number. Every vehicle will have its own artwork file which helps create one less problem for repair damage replacement sign writing.
Whatever you want your vehicles to say about your brand, we can make it stand out from the crowd and get your name or message out there.
Branding added to your vehicle advertises and looks professional.
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Guide to van sign writing your vehicle
Introduction
If you’re thinking about putting graphics and logos to your van, but don’t know where to start, then here’s everything you need to know in our handy guide to van sign writing.
Pros & cons of van sign writing
One of the biggest advantages of sign writing is the long-term, low-cost advertising you get from having your business details visible whilst you’re on the move.
It’s easy to underestimate the power of using your work vehicle as a marketing tool, but it could be seen by up to 2,000 people every day – which is a lot of potential business.
Vehicle livery can also make your business look more professional and create a perception of trust and legitimacy – after all, if you’re happy to tell everyone who you are, then the assumption is you’ll take pride in what you do.
Nevertheless, some people believe that sign writing your van, can increase the chances of your van being broken into because you’re highlighting the type of equipment you have inside it – and it’s why around 34% of contractors decide not to brand their vehicles, although as many unbranded vehicles get broken into or stolen and livery can be a deterrent.
Does sign writing affect my van insurance premium?
Ultimately, it depends on the insurance provider.
Some insurance providers will reduce the cost of your premium if you have sign writing on your van. To them, it demonstrates that you’re serious about looking after the tools of your trade and are more likely to take care of your vehicle.
It also suggests that you’re more likely to drive sensibly because you’re advertising via your vehicle livery who you are and therefore less inclined to break any rules of the road – lowering the risk of an accident. A number of insurers also believe that having an easily identifiable, sign-written van, makes it less of a target for thieves.
However, sign writing is technically a modification and because modified vehicles can be more expensive to repair, it could increase your premium with some insurers.
If you do decide to sign write your van, then always make sure you tell your insurer because if you don’t, it could invalidate your policy.
How much does sign writing cost?
Van sign writing prices vary depending on a number of factors, such as the graphics you want and how big your van is – so transit van sign writing will set you back more than a small Citroen Berlingo, for example.
Vinyl sign writing is one of the simplest and most popular ways of adding graphics to vehicles. In terms of cost, you can expect to pay around £450 to sign-write a large transit, whilst smaller vehicles could cost you less than £200. Of course, the fancier your graphics – the more expensive it’s likely to be.
Vehicle wrapping
If you’re after something a bit bolder, vinyl wraps are another way of adding visuals to your vehicle; it’s where sheets of vinyl are applied all around your van completely transforming the way it looks. Good quality wraps can be scratch proof and made to resist oil and sun fade.
Compared to vinyl sign writing, wrapping is a longer-term investment and can set you back more than £1500 – but they should last between seven to ten years. You can opt for partial wraps which won’t cost as much – from £400 upwards.
What else do I need to consider?
Sign writing your van tells everyone who sees it, exactly what you do – so here are some top tips to getting it right:
• Ask for recommendations for sign-writers & look at a companies previous work.
• Consider professional advice on design & colours even if this goes against your ideas, but also remember that you are the customer.
• Check spelling – typos are not professional and can happen.
• Keep it simple– remember, people are reading this on your van, it should be clear and concise.
• Say what you do – make it obvious what your trade is, sign writing just your name won’t mean much unless it’s a household one.
